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Welcome to Growth Notes - August edition

Welcome to August and 'X'! How are you feeling about X?

Here are your growth tips for this month:

Three Growth Tips 🌱

1. Know thy audience

You are tweeting (Xeeting) in the void if you don't understand who you are writing for.

To avoid this:

• Ask questions
• Spend time researching
• Talk to your existing audience
• Create an avatar of your ideal client
• Consider what problems you can solve for them

When you do this, you can tailor your content to their needs.

This approach attracts your ideal audience and strengthens your existing relationships.

2. Unlock the door to DMs of big creators

Picture this: you see a creator, you like them, you want to talk to them.

So you DM them.

But what you don't know is that their DMs look like this..

If you send another "Hey" or "How are you"

You won't be getting a response.

So, how do you stand out?

The secret: Slide in the comments, before sliding in the DMs.

But hold on, we're not talking about generic 'drink water', or 'GPT responses' type comments.

You've got to be interesting, be a bro, be a friend.

And then when you DM them, they'll already be familiar with your name and reply.

(by the way to learn more about how to send DMs that get responses click here to get your free Cold DM mastery guide.)

3. Highlight your best content.

A lot has changed at Twitter.

While you may not be fond of all of it, there are some helpful innovations too.

The new 'Highlights' tab is one such feature.

The 'Highlights' tab gives you the opportunity to showcase your very best content.

But just like your pinned tweet, don't highlight the tweet which has the highest likes.

Instead, feature content that quickly communicates

• Your story
• Your offer
• Your mission

You can also use the highlights to show testimonials from your customers.

The bottom-line is: highlight valuable content that attracts and converts high-quality followers.

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Two Tweet(Xeet!?)-Writing Tips ✍️

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1. Use AIDA to write banger hooks

AIDA is a time-tested copywriting model that's your secret weapon for writing compelling hooks.

AIDA stands for:

A-Attention: reel in the reader with a strong statement.

I- Interest: now that you've got their attention, you need to keep the reader interested with engaging details.

D-Desire: next you stir up desire in your reader for what you're offering.

A- Action: finally, you nudge the reader to take immediate action.
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See the breakdown in the tweet below👇

Here's an exercise for you-

• Revisit your old threads which have not performed so well.
• Rewrite the hook using AIDA and post.
• Let us know how it goes.

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2. Show, Don't Tell

Did you enjoy lectures in school? Maybe.

But outside of school? Hell no.

Your audience doesn't like being lectured either.

But, everyone loves a compelling story.

To make your story truly engaging, remember to 'show', not 'tell'.

This tweet is a great example:

Get Paid Writing @getpaidwrite When a beginner breaks the rules they're like a bull in a china shop. Causing chaos, ruining the art. When a master breaks the rules they're like a carver working marble. Every break enhances the whole. 3:16 PM • Jul 29, 2023 4 Retweets 31 Likes Read 7 replies

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Here's another real-life example:

Tell: My boss is happy.

Show: My boss is walking around with a big smile on his face because you just tweeted how much you like this month's growth notes.

See for yourself. Show. Don't tell.

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Shoutout to Hypefurians 🎤

​Miguel Sarenas​

Miguel is a Software Engineer and Founder. His goal is to help developers and founders level up their product and design skills to build better tech products and companies.

Miguel Sarenas @MiguelSarenas I'm a recent college grad that's making 6 figures out of college. 2 years ago I was a lost college student that didn't have a plan for his future. If I wanted to start my career from scratch again, here is my 8-step process to do it in 1 year. 9:17 PM • Jun 10, 2023 1 Retweets 18 Likes Read 3 replies

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If you are in the tech scene, check him out!

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Folks under 10K you should follow right away! 🌟

​Clint Nolan​

Clint is a Hypnotic business coach who can help you gain insight into your unconscious mind.

Follow Clint to unlock abundance.​
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​Louis Periera​

Louis Periera is an Indie Hacker who has developed a tool named AudioPen. This AI-powered tool transforms your unstructured voice notes into clear, summarized text.

Go check him out!

Three Favorite Tweets from last month 💙

1. Always lead with value

George Ten @GrammarHippy Focus on relationships. Stop trying to sell to everyone. Relationships will make you more money than you can imagine in the long-term. So here’s the ONE rule to build relationships: Ready? LEAD WITH VALUE. 4:0 AM • Jul 24, 2023 9 Retweets 173 Likes Read 30 replies

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2. 10 Podcasts to elevate your storytelling game. Yes please!

Parker Worth ⚡️ @worth_parker Master storytelling and you can influence anyone. But it takes a lot of time to write and read. Here are 10 podcasts that'll help you learn fast (don't miss out): 8:39 PM • Jul 23, 2023 68 Retweets 363 Likes Read 23 replies

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3. Know all the new changes on Twitter (X!!!)

Hypefury - Simple audience building @hypefury Elon just rebranded Twitter to X But that's not it. A lot is changing. Here are 15 changes you need to know. Thread- 12:52 AM • Jul 25, 2023 44 Retweets 426 Likes Read 23 replies

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That’s it for now, everyone!

We’ll meet again next month with some more of this!

Feel free to reply to this mail. Waiting to hear from you :) And don't forget to signup to Hypefury if you haven't yet.​

Cheers,

​Yannick Veys​​

Co-founder and CMO of ​Hypefury​

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