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Three Growth Tips 🌱

1. Show me the proof

We know you are great at what you do.

But does your audience know it, too?

The best way to share proof of your competence is by sharing

• Client testimonials
• Customer review
• Case studies

Why?

Because people trust people.

When others vouch for you, it speaks way more than just self-promotion.

So, the next time you do a great job, don't hesitate to ask for feedback.

And don't hesitate to post it. Ok?

After all, word of mouth is the most powerful marketing tool.

Look at Louis Pereira, the creator of AudioPen:

Louis Pereira @louispereira AudioPen is the first app I've built where I don't have to reach out to users to ask for testimonials. Users just write them and I get notified. I don't want to take that for granted. 12:11 AM • Sep 29, 2023 3 Retweets 79 Likes Read 8 replies

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Check out Kieran Drew's case study:

Kieran Drew @ItsKieranDrew Case Study - How I made $310,000 over 8 days by selling a digital product (in 7 simple steps): Products are a great way to disconnect your time from money. But building and launching one is tough. There’re lots of moving parts that can go wrong. So let me share the 7 ideas that… https://twitter.com/i/web/status/1706637843353780637 6:52 PM • Sep 26, 2023 30 Retweets 440 Likes Read 96 replies

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2. Don't be boring:

Seriously. Don't be boring.

Most people have boring lives.

They turn to 𝕏 for a quick escape.

Now, if you are posting boring content, imagine how they will feel about it.

*Nothing*

But how do I know if I am boring? you ask.

Take the Pub Test.

If what you're about to post isn’t something you would say in a pub to your friends.

Rewrite it.

95% of the time this is true, for the other 5% you can post serious stuff.

And even if you post serious content, you don't have to be boring.

Take a cue from Eddy Quan​

Eddy Quan @waronweakness The 3 E Indiana Jones Method for Telling Powerful Stories Steve Jobs said “the most powerful person in the world is the storyteller” But how do you actually tell a powerful story? Gurus will hate me for this but you don't need to read another book about storytelling. All you… https://twitter.com/i/web/status/1707416216552267890 10:25 PM • Sep 28, 2023 4 Retweets 58 Likes Read 14 replies

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3. The magic post feature:

Here's how it works:

1. You begin by creating Recurrent Post Categories: For example, marketing tips.
2. You write, let's say, 30 banger tweets on marketing tips.
3. And save them in this category.
4. Then you schedule that category on Tuesdays and Thursdays at 9AM.

Hypefury will pick a tweet from this category and post it on those times.

You don't have to manually schedule tweets, schedule the category and voila.

And, after these 30 tweets are all posted, Hypefury will post the oldest tweet as a NEW tweet again.

This can go on and on, since no one remembers what you posted a month back.

It's consistency on steroids.

But what more?

Consistency on topics: Schedule 3-4 categories and you'll be sure to post across those categories. Your authority on niched content will automatically grow.

Eg. if you are in the fitness niche, make 3 categories - Nutrition, Fitness platitudes, and Exercise advice.

You're now automatically posting consistent content on each of these topics.

Automated marketing: Make a category for testimonials or course marketing. Save eight posts on each. Schedule them once a week and you're done forever.

Your marketing is automated.

Coverage: The first time you post, only a section of your audience sees the post. Round two? More people see your post.

​Click here to view step-by-step follow-along instructions for recurrent posts.

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The future of Hypefury ​ 1. New affiliate programs On Friday, we will announce the new affiliate programs of, you join today if you want: ​Black Magic (30% recurring commission) ​Hivoe (30% recurring commission) ​Inboxs (30% recurring commission) Keep an eye out for Friday's email. Because we'll announce a cool little content where you can win great prizes. ​ 2. Upcoming: the Share tool In the coming months, we will announce multiple new Hypefury features. The Share tool is almost done. It will allow you to create a public link to your drafts in Hypefury. Visitors will then be able to read and leave comments. This way, collaboration on tweets and threads will become EASIER. ​ 3. New 15-minute courses → The 𝕏ellerators We're preparing a new set of courses. They will help you grow on 𝕏, grow a newsletter, and launch your first product or service. We call them 𝕏ellerators because they last 15 minutes and are super actionable. As a subscriber to Hypefury's email list, you will have free access to these courses when we launch them. Meanwhile, here's a little preview:

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Two Post Writing Tips

1. Less is more:

Your writing thrives on rhythm and flow.

You might have a great idea, but it can get lost in the sea of words.

Imagine if this email was pages long. You wouldn't have read till here.

So, in your posts, use the 8-word rule:

If you're crossing 8 words and it's not a one-liner, cut it down.

For e.g.:

"People care more about their purchases than your copywriting" can be written as:

Don't sell copywriting; sell higher sales.

It's concise, memorable, and straight to the point. That's your aim.

2. Use Hemingway's editor:

Building upon the first tip, you can further elevate your posting game using the Hemingway editor.

Just copy and paste what you have written here: https://hemingwayapp.com/​

And now

• Aim for a readability grade of 5-6
• Cut down lengthy sentences
• Simplify complex sentences
• Change the passive voice
• Remove adverbs

You are ready to post now.

Trust me, your readers will love the clarity.

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Shoutout to Hypefurians 🎤

​Kat Fu​​

Kat Fu, shares insights on longevity protocols. She's passionate about enhancing brain health as we age, ensuring people stay sharp and vibrant.

For anyone interested in the art and science of longevity, check out her profile.

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Folks under 10K you should follow right away! 🌟

​​Goutham Jay​​

Goutam is a solopreneur who is building and growing his SaaS - Famewall. He quit his job last year and recently crossed $1000 MRR.

If you want to read honest thoughts, struggles, and triumphs of the solopreneur world, he's a must-follow.

​Check out Goutham's profile.​

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​​Terry Toh​​

Terry is a PM at Google and is out there helping people build a side hustle while working at their 9-5.

​Check out ​Terry's ​profile.​

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My 3 Favorite Tweets from last month 💙

1. Your blueprint for success

Torrey Dawley @torreydawley Want to know why most people struggle in business? Because they get the order wrong. Pay attention: You don't start a painting with your finest brush. You rough things in and then work your way to the details. This process is called General to Specific. Sketch -> Refine ->… https://twitter.com/i/web/status/1698348328306536951 9:52 PM • Sep 3, 2023 8 Retweets 60 Likes Read 7 replies

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2. Power of association

Jay Clouse @jayclouse Instead of trying to build an audience... Build an association with a specific word or idea. • James Clear: Habits • Dan Runcie: Business x Hip Hop • Codie Sanchez: Boring businesses • Nick Huber: Sweaty startups • David Perell: Personal Monopoly • Wes Kao: Spiky Point Of… https://twitter.com/i/web/status/1707018086589624416 8:3 PM • Sep 27, 2023 16 Retweets 325 Likes Read 63 replies

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3. There are only 7 stories

Get Paid Writing @getpaidwrite There are only 7 stories: Rebirth Tragedy Comedy The Quest Rags to Riches Voyage and Return Overcoming the Monster Stop worrying about being original, start worrying about being GOOD. 1:27 AM • Sep 21, 2023 61 Retweets 380 Likes Read 12 replies

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That’s it for now, everyone!

We’ll meet again next month with some more of this!

Feel free to reply to this email. Waiting to hear from you :) And don't forget to signup to Hypefury if you haven't yet.​

Cheers,

​Yannick Veys​​

Co-founder and CMO of ​Hypefury​

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